Marketing Data Science : Modeling Techniques in Predictive Analytics with R and Python

By:

Miller, Thomas W

Material type: Text

TextLanguage: English Publication details: Chennai Pearson Education 2025Edition: 9th edDescription: xviii, 458 pISBN:

9789353065744

Subject(s):

Commerce & Management

DDC classification:

658.800 285 MIL

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Holdings
Item type	Current library	Status	Barcode
Books	Jawaharlal Nehru Library	Available	394135
Books	Jawaharlal Nehru Library	Available	394136
Books	Jawaharlal Nehru Library	Available	394137
Books	Jawaharlal Nehru Library	Available	394138
Books	Jawaharlal Nehru Library	Available	394139

Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques

Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more

Includes multiple examples demonstrated with Python and

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