Research Methods For Business Students

By:

Saunders, Mark N.K

Material type: Text

TextLanguage: English Publication details: Chennai Pearson Education 2024Edition: 5th edDescription: xxxi, 614 pISBN:

9788131761045

Subject(s):

Commerce & Management

DDC classification:

658.007 2 SAU

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Status	Barcode
Books	Jawaharlal Nehru Library	Available	394150
Books	Jawaharlal Nehru Library	Available	394151
Books	Jawaharlal Nehru Library	Available	394152
Books	Jawaharlal Nehru Library	Available	394153
Books	Jawaharlal Nehru Library	Available	394154

Contributors
The nature of business and management research and structure of this book
Formulating and clarifying the research topic
Critically reviewing the literature
Understanding research philosophies and approaches
Formulating the research design
Negotiating access and research ethics
Selecting samples
Using secondary data
Collecting primary data through observation
Collecting primary data using semi-structured, in-depth and group interviews
Collecting primary data using questionnaires
Analysing quantitative data
Analysing qualitative data
Writing and presenting your project report

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer