Strategic Management : A Competitive Advantage, Approach

Strategic Management Concepts: A Competitive Advantage Approach, 18th Edition is a skills-oriented book on the practical aspects of understanding strategic management.

Designed to enable students to learn “how to do strategic planning" over and above the mere learning of theories in strategy, this book empowers students and practicing managers with the latest skills and concepts needed to effectively formulate and efficiently implement strategic plans that can lead to sustainable competitive advantages for any type of business.

Enriched with Indian case studies and examples, the book provides a transformative learning experience from grasping theoretical concepts to executing strategic ideas to action. Focused on learning by doing, the text includes an integrative model that appears in every chapter, how to construct strategic-planning matrices like SWOT analysis and the BCG matrices, how to perform strategic-planning analyses, such as EPS/EBIT and Corporate Valuation.

Features –

Focus on Exemplary Strategists in India —

Chandrasekharan (Tata Group), Santosh Iyer (Mercedes-Benz), Alexander Gerding (BASF), Mohan Mariwala (Auto Hangar), Dharmil Sheth (PharmEasy), Perizaad Zorabian (Zorabian Chicken), Nikhil Chopra (JB Pharma), Elizabeth Jacob (Athena BPO) and other.
Case Studies of reputed companies —

Tata Motors in the Indian EV Market, Mahindra Tractors winning ITOTY, Mercedez-ROTF, Rustomjee Builders Emphasis on Unusual Ratios in Real Estate , BASF ecovio® Initiative, Times of India’s Digital Strategy and more.
Numerous examples in India context –

including Perpetual mapping of domestic airliners, Gauri Maulekhi’s pursuit of animal welfare, Ransomware attack on Indian companies, Alternative strategies adopted by companies like Flipkart-Myntra, Reliance Jio, Aditya Bira Group and others.