Business Research Methods

By:

Zikmund, William G

Contributor(s):

Barry J. Babin, Jon C Carr, Mitch Griffin

Material type: Text

TextLanguage: English Publication details: India Cengage 2024Edition: 9thDescription: xxiv, 664 pISBN:

9789353503260

Subject(s):

Communication/Journalism

DDC classification:

658.0072 ZIK

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	Jawaharlal Nehru Library	658.0072 ZIK (Browse shelf(Opens below))	NPH/24-25/IN-00605 05/03/2025	Available		393357
Books	Jawaharlal Nehru Library	658.0072 ZIK (Browse shelf(Opens below))	NPH/24-25/IN-00605 05/03/2025	Available		393358

This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies.

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