MARKETING MANAGEMENT : CONCEPTS, CASES CHALLENGES AND TRENDS (Record no. 7049)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00357nam a2200133Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240713133208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240712s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | GOV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | GOVINDRANJAN M. |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT : CONCEPTS, CASES CHALLENGES AND TRENDS |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NEW DELHI |
| Name of publisher, distributor, etc. | PHI, LEARING |
| Date of publication, distribution, etc. | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jawaharlal Nehru Library | Jawaharlal Nehru Library | 13/07/2024 | NEW DELHI, INDICA PUB. | 658.8 | 335851 | 13/07/2024 | 13/07/2024 | Books |