E-Commerce 2021-2022 : Business, Technology, and Society

The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2021: Business, Technology, and Society is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat® illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire16th edition has been updated through October 2020 and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Features

•Students learn about the three major driving forces behind e-commerce-- business development and strategy, technological innovations, and social controversies and impacts -- and how they relate to chapter concepts.

•UPDATED-- Opening, closing, Insight On, and other extensive cases throughout the text are all new or updated in this edition. The cases place coverage in the context of actual e-commerce businesses.

•NEW – The impact of the Covid-19 pandemic on e-commerce is reflected throughout, with special attention paid to the pandemic's effect on the expansion of on-demand services, the small business shift to e-commerce, Internet infrastructure challenges, and the quest to compete with Amazon.

•UPDATED --Data, figures, and tables have been updated through October 2020 with the latest marketing and business intelligence available from a range of industry and government sources.