Internet Marketing : Strategy, Implementation and Practice

By:

Chaffey, Dave

Material type: Text

TextLanguage: English Publication details: Chennai Pearson Education 2024Edition: 3rd edDescription: xxviii, 544 pISBN:

9788131725191

Subject(s):

Commerce & Management

DDC classification:

658.872 CHA

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Holdings
Item type	Current library	Status	Barcode
Books	Jawaharlal Nehru Library	Available	394479
Books	Jawaharlal Nehru Library	Available	394480
Books	Jawaharlal Nehru Library	Available	394481
Books	Jawaharlal Nehru Library	Available	394482
Books	Jawaharlal Nehru Library	Available	394483

rt I: Internet marketing fundamentals
Introduction to Internet marketing
The Internet micro-environment
The Internet macro-environment

Part II: Internet strategy development
Internet marketing strategy
The Internet marketing mix
Relationship marketing using the Internet

Part III: Internet marketing: implementation and practice
Delivering online service quality
Interactive marketing communications
NEW NAME! Improving E-Marketing Performance
Business-to-Consumer Internet marketing
Business-to-Business Internet Marketing

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