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CB : Consumer Behavior

By: Contributor(s): Material type: TextTextLanguage: English Publication details: India Cengage 2023Edition: 9thDescription: 406 pISBN:
  • 9789355738493
Subject(s): DDC classification:
  • 658.8342 BAB
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Jawaharlal Nehru Library 658.8342 BAB (Browse shelf(Opens below)) NPH/24-25/IN-00605 05/03/2025 Available 393363
Books Books Jawaharlal Nehru Library 658.8342 BAB (Browse shelf(Opens below)) NPH/24-25/IN-00605 05/03/2025 Available 393364

Learn the principles and skills behind consumer behavior in the way that's best for you with Babin /Harris’ CB, 9 E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4 LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles.

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