DYNAMICS OF MASS COMMUNICATION: THEORY AND PRACTICE

The present book has highlighted the impacts of the two significant communication dynamics of innovative communication technologies and globalization process in the current decades which have transformed the world.
Dynamics of mass media and interpersonal communications, viz. economics, literacy, social, technology and globalization are changing human condition. The impact and interplay of these different dynamics create the holistic communication scenario.
The book has presented the significance of these dynamics. The relevance and significance of dynamics of communications in every walk of human life is presented through vivid human stories.
The book is unique in presenting significance of such dynamics and impacts to all those who focus on the critical issues of development, culture, globalization and information technology etc. in different world societies.
It is challenging and provocative book and essential reading for all those who care about such dynamics.
The author's four decades of communication researches in diverse communication areas, from diverse perspectives and in different geo areas have provided depth in presenting the dynamic view of communication in cohesive and understandable pattern.