The Art and Science of Business communication: Skills, Concepts, Cases, and Applications

The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5th Edition, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design.

The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.

Features –

Inclusion of three new chapters – Storytelling (Chapter 17), Leadership Communication (Chapter 24), and Communicating Effectively with Boss (Chapter 25).
Continuing from the fourth edition, the 5th edition also follows a new learning design. The text’s more interactive presentation includes many new pedagogical features.
Communication Snapshots, Boxes andExhibits inside the chapters have been updated to provide a wide variety of updated concepts, cases, illustrations; and examples to prepare students for communication at the workplace.
New Case Studies in the chapters present communication challenges and require students to apply their learning.