Selling and Sales Management
Material type:
- 9789352866045
- 658.81Â JOB
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Jawaharlal Nehru Library | 658.81/JOB (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395277 | ||
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Jawaharlal Nehru Library | 658.81/JOB (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395278 | ||
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Jawaharlal Nehru Library | 658.81/JOB (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395279 | ||
![]() |
Jawaharlal Nehru Library | 658.81/JOB (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395280 | ||
![]() |
Jawaharlal Nehru Library | 658.81/JOB (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395281 |
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658.81 Sales Management | 658.81/JOB Selling and Sales Management | 658.81/JOB Selling and Sales Management | 658.81/JOB Selling and Sales Management | 658.81/JOB Selling and Sales Management | 658.81/JOB Selling and Sales Management | 658.812 PEE Customer Relationship Management |
List of figures
List of tables
About the authors
Preface
Acknowledgements
Part 1 Sales perspective
1 Development and role of selling in marketing
2 Sales strategies
Part 2 Sales environment
3 Consumer and organisational buyer behaviour
4 Sales settings
5 International selling
6 Law and issues
Part 3 Sales technique
7 Sales responsibilities and preparation
8 Personal selling skills
9 Key account management
10 Relationship selling
11 Direct marketing
12 Internet and IT applications in selling and sales management
Part 4 Sales management
13 Recruitment and selection
14 Motivation and training
15 Organisation and compensation
Part 5 Sales control
16 Sales forecasting and budgeting
17 Salesforce evaluation
Appendix: Case studies and discussion questions
Index\
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