Marketing of High-Technology Products and Innovations
Material type:
TextLanguage: Hindi Publication details: Noida Pearson Education India 2025Edition: 3rd edDescription: 542 pISBN: - 9789332536623
- 658.8Â MOH
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Jawaharlal Nehru Library | 658.8/ MOH (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395262 | ||
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Jawaharlal Nehru Library | 658.8/ MOH (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395263 | ||
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| 658.8 KUM Case Studies in Marketing Management | 658.8 KUM Case Studies in Marketing Management | 658.8 MIL Building A Storybrand 2.0 | 658.8/ MOH Marketing of High-Technology Products and Innovations | 658.8/ MOH Marketing of High-Technology Products and Innovations | 658.8/ MOH Marketing of High-Technology Products and Innovations | 658.8/ MOH Marketing of High-Technology Products and Innovations |
CHAPTER 1 Introduction to World of High Technology Marketing
CHAPTER 2 Strategic Market Planning in High-Tech Firms
CHAPTER 3 Culture and Climate Considerations for High-Tech Companies
CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction
CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing
CHAPTER 6 Marketing Research in High-Tech Markets
CHAPTER 7 Understanding High-Tech Customers
CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT
Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets
CHAPTER 10 Pricing Considerations in High-Tech Markets
CHAPTER 11 Marketing Communication Tools for High-Tech Markets
CHAPTER 12 Strategic Considerations in Marketing Communications
CHAPTER 13
END-OF-BOOK CASES
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