Marketing of High-Technology Products and Innovations

By:

Mohr, Jakki

Contributor(s):

Sengupta, Sanjit Slater, Stanley

Material type: Text

TextLanguage: Hindi Publication details: Noida Pearson Education India 2025Edition: 3rd edDescription: 542 pISBN:

9789332536623

Subject(s):

Communication & Management

DDC classification:

658.8 MOH

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	Jawaharlal Nehru Library	658.8/ MOH (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395262
Books	Jawaharlal Nehru Library	658.8/ MOH (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395263
Books	Jawaharlal Nehru Library	658.8/ MOH (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395264
Books	Jawaharlal Nehru Library	658.8/ MOH (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395265
Books	Jawaharlal Nehru Library	658.8/ MOH (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395266

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CHAPTER 1 Introduction to World of High Technology Marketing

CHAPTER 2 Strategic Market Planning in High-Tech Firms

CHAPTER 3 Culture and Climate Considerations for High-Tech Companies

CHAPTER 4 Market Orientation and Cross-functional (Marketing/R&D) Interaction

CHAPTER 5 Partnerships/Alliances and Customer Relationship Marketing

CHAPTER 6 Marketing Research in High-Tech Markets

CHAPTER 7 Understanding High-Tech Customers

CHAPTER 8 TECHNOLOGY AND PRODUCT MANAGEMENT

Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets

CHAPTER 10 Pricing Considerations in High-Tech Markets

CHAPTER 11 Marketing Communication Tools for High-Tech Markets

CHAPTER 12 Strategic Considerations in Marketing Communications

CHAPTER 13

END-OF-BOOK CASES

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