Consumer Behavior : A Digital Native

By:

Jain, Varsha

Contributor(s):

Sheth, Jagdish Schultz, Don E

Material type: Text

TextLanguage: English Publication details: Noida Pearson Education India 2025Description: xxi, 456 pISBN:

9789353437695

Subject(s):

Communication & Management

DDC classification:

658.834 2 JAI

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Jawaharlal Nehru Library	658.834 2/ JAI (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395248
Books	Jawaharlal Nehru Library	658.834 2/ JAI (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395249
Books	Jawaharlal Nehru Library	658.834 2/ JAI (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395250
Books	Jawaharlal Nehru Library	658.834 2/ JAI (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395251
Books	Jawaharlal Nehru Library	658.834 2/ JAI (Browse shelf(Opens below))	2024-25/1234, 17/02/2025	Available	395252

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"1. Understanding the Emergence of Digital Native's Behavior

2. Perception

3. Learning

4. Motivation

5. Beliefs, Values, Lifestyle, Attitude, and Personality

6. Influence of Digital, Social Media, and Mobile

7. Influence of Reference Groups

8. Cultural Influence

9. Information Processing

10. Decision-making

11. Luxury and Consumer Behavior

"

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