Case Studies in Consumer Behaviour
Material type:
TextLanguage: English Publication details: Noida Pearson Education India 2025Edition: 4th edDescription: viii, 270 pISBN: - 9788131774489
- 658.834 2 KUM
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
|
Jawaharlal Nehru Library | 658.834 2/ KUM (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395253 | ||
|
Books
|
Jawaharlal Nehru Library | 658.834 2/ KUM (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395254 | ||
|
Books
|
Jawaharlal Nehru Library | 658.834 2/ KUM (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395255 | ||
|
Books
|
Jawaharlal Nehru Library | 658.834 2/ KUM (Browse shelf(Opens below)) | 2024-25/1234, 17/02/2025 | Available | 395256 |
Browsing Jawaharlal Nehru Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.834 2/ JAI Consumer Behavior : A Digital Native | 658.834 2/ JAI Consumer Behavior : A Digital Native | 658.834 2/ JAI Consumer Behavior : A Digital Native | 658.834 2/ KUM Case Studies in Consumer Behaviour | 658.834 2/ KUM Case Studies in Consumer Behaviour | 658.834 2/ KUM Case Studies in Consumer Behaviour | 658.834 2/ KUM Case Studies in Consumer Behaviour |
Table of Content
Case 1 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context
Case 2 Xylys: Exploring Consumer Perception about Premium Watches in the Indian Context
Case 3 Super Shampoo Products and the Indian Mass Market
Case 4 Himalaya Herbal Toothpaste: Category and Brand Involvement in An Emerging Market
Case 5 www.dhonuk.com—Marketing Art in An Emerging Market
Case 6 The Importance of Experiential Marketing in Marketing Communications
Case 7 Ethnic Consumers Consulting
Case 8 Kraft Foods: The Coffee Pod Launch (A)
Case 9 Living Arts Centre of Mississauga: Condensed Version
Case 10 Molson Canadian—The Rant
Case 11 Logitech: Launching a Digital Pen
Case 12 The Global Branding of Stella Artois
Case 13 The Home Depot Canada: Renovating Strategy
Case 14 Molson Canada: Social Media Marketing
Case 15 jewellworld.com — Online Jewelry Shopping in China
Case 16 Future Shop: Retail Customer Research
Case 17 Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market
There are no comments on this title.