Advertising

By:

Jefkins, Frank

Contributor(s):

Yadin, Daniel

Material type: Text

TextLanguage: English Publication details: Noida Pearson Education India 2006Edition: 4th edDescription: 416 pISBN:

9788131703823

Subject(s):

Communication and Management

DDC classification:

659.1 JEF

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Jawaharlal Nehru Library	659.1 JEF (Browse shelf(Opens below))	2024-25/1238, 17/02/2025	Available	395658
Books	Jawaharlal Nehru Library	659.1 JEF (Browse shelf(Opens below))	2024-25/1238, 17/02/2025	Available	395659
Books	Jawaharlal Nehru Library	659.1 JEF (Browse shelf(Opens below))	2024-25/1238, 17/02/2025	Available	395660
Books	Jawaharlal Nehru Library	659.1 JEF (Browse shelf(Opens below))	2024-25/1238, 17/02/2025	Available	395661
Books	Jawaharlal Nehru Library	659.1 JEF (Browse shelf(Opens below))	2024-25/1238, 17/02/2025	Available	395662

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Table of Content
Advertising and the Marketing Function
The Advertising Department
Types of Advertising
The Advertising Agency
Advertising Media: Above-the-line
Advertising Media: Below-the-line
Sales Promotion
Sponsorship
Direct Mail and Direct Response
Exhibitions
Copywriting
Layout and Typography
Printing Processes
Public Relations
Corporate Advertising
Corporate Identity
Advertising Research
Law and Ethics of Advertising
Planning and Executing an Advertising Campaign
The Advertiser and The Internet

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