Case Studies in Marketing Management
Material type:
TextLanguage: English Publication details: Noida Pearson Education India 2012Description: iv, 378 pISBN: - 9788131761397
- 658.8Â KUM
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Jawaharlal Nehru Library | 658.8 KUM (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395762 | ||
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Jawaharlal Nehru Library | 658.8 KUM (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395763 | ||
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Jawaharlal Nehru Library | 658.8 KUM (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395764 | ||
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Jawaharlal Nehru Library | 658.8 KUM (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395765 | ||
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Jawaharlal Nehru Library | 658.8 KUM (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395766 |
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| 658.8 KUM Case Studies in Marketing Management | 658.8 KUM Case Studies in Marketing Management | 658.8 KUM Case Studies in Marketing Management | 658.8 KUM Case Studies in Marketing Management | 658.8 KUM Case Studies in Marketing Management | 658.8 MIL Building A Storybrand 2.0 | 658.8/ MOH Marketing of High-Technology Products and Innovations |
Preface
About the Editor
Case 1 Shanghai Jahwa: Liushen Shower Cream (A)
Case 2 HyundaiCard's Marketing Strategy
Case 3 ITC in Rural India
Case 4 Ontario Machinery Ring (A): Problem Definition
Case 5 Cineplex Entertainment: The Loyalty Program
Case 6 Super Shampoo Products and the Indian Mass Market
Case 7 Tinplate Company of India: Need for a Conceptual Focus
Case 8 Shoppers Stop: Targeting the Young
Case 9 Air Miles Canada: Rebranding the Air Miles Reward Program
Case 10 Kids Market Consulting
Case 11 The Wii: Nintendo's Video Game Revolution
Case 12 SaskTel
Case 13 Hanson Production: Pricing for Opening Day
Case 14 Synnex International: Transforming Distribution of High-tech Products
Case 15 Shiny Provision Store: Retailing Challenges in the Indian Context
Case 16 The Brand in the Hand: Mobile Marketing at Adidas
Case 17 Nike Inc.: Developing an Effective Public Relations Strategy
Case 18 Spectrum Brands, Inc.: The Sales Force Dilemma
Case 19 Launch of the Ford Fiesta Diesel: The World's Most Efficient Car
Case 20 Dabur India Ltd.: Globalization
Case 21 Sat & Co.: Market Orientation
Case 22 Infosys: The Challenge of Global Branding
Case 23 Nano Tata-Logy: The People's Car
Case 24 Louis Vuitton in India
Case 25 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context
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