Sharda, Ramesh
Business Intelligence and Analytics
- 10th ed.
- Chennai Pearson Education 2025
- 686 p.
Part I Decision Making and Analytics: An Overview
Chapter 1 An Overview of Business Intelligence, Analytics,
and Decision Support
Chapter 2 Foundations and Technologies for Decision Making
Part II Descriptive Analytics
Chapter 3 Data Warehousing
Chapter 4 Business Reporting, Visual Analytics, and Business
Performance Management
Part III Predictive Analytics
Chapter 5 Data Mining
Chapter 6 Techniques for Predictive Modeling
Chapter 7 Text Analytics, Text Mining, and Sentiment Analysis
Chapter 8 Web Analytics, Web Mining, and Social Analytics
Part IV Prescriptive Analytics
Chapter 9 Model-Based Decision Making: Optimization and Multi-
Criteria Systems
Chapter 10 Modeling and Analysis: Heuristic Search Methods and
Simulation
Chapter 11 Automated Decision Systems and Expert Systems
Chapter 12 Knowledge Management and Collaborative Systems
Part V Big Data and Future Directions for Business
Analytics
Chapter 13 Big Data and Analytics
Chapter 14 Business Analytics: Emerging Trends and Future
Impacts"
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