TY - BOOK AU - Sharda, Ramesh TI - Business Intelligence and Analytics SN - 9789352866489 U1 - 658.403 8 PY - 2025/// CY - Chennai PB - Pearson Education KW - Commerce & Management N1 - Part I Decision Making and Analytics: An Overview Chapter 1 An Overview of Business Intelligence, Analytics, and Decision Support Chapter 2 Foundations and Technologies for Decision Making Part II Descriptive Analytics Chapter 3 Data Warehousing Chapter 4 Business Reporting, Visual Analytics, and Business Performance Management Part III Predictive Analytics Chapter 5 Data Mining Chapter 6 Techniques for Predictive Modeling Chapter 7 Text Analytics, Text Mining, and Sentiment Analysis Chapter 8 Web Analytics, Web Mining, and Social Analytics Part IV Prescriptive Analytics Chapter 9 Model-Based Decision Making: Optimization and Multi- Criteria Systems Chapter 10 Modeling and Analysis: Heuristic Search Methods and Simulation Chapter 11 Automated Decision Systems and Expert Systems Chapter 12 Knowledge Management and Collaborative Systems Part V Big Data and Future Directions for Business Analytics Chapter 13 Big Data and Analytics Chapter 14 Business Analytics: Emerging Trends and Future Impacts" ER -