TY  - BOOK
AU  -  Miller, Thomas W.
TI  - Marketing Data Science: : Modeling Techniques in Predictive Analytics with R and Python
SN  - 9789353065744
U1  - 658.800 285 
PY  - 2025///
CY  - Chennai
PB  - Pearson Education
KW  - Commerce & Management
N1  - Fully integrates everything you need to know to address real marketing challenges - including all relevant web analytics, network science, information technology, and programming techniques

Covers analytics for segmentation, targeting, positioning, pricing, product development, site selection, recommender systems, forecasting, retention, lifetime value analysis, and much more

Includes multiple examples demonstrated with Python and
ER  -