Kotler, Philip and  Armstrong, Gary <br/><br/>
Principles of Marketing  

 - 19th ed. 
 - Chennai  Pearson Education  2025 
 - xxiv, 736 p. 
<br/><br/>This latest edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasising the great role that technology plays in contemporary marketing, it is packed with new stories and examples illustrating how companies employ technology to gain competitive advantage  from traditional marketing all-stars such as P&G and McDonalds to new-age digital competitors such as Apple and Google. 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce & Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT