TY  - BOOK
AU  - Zikmund, William G. 
AU  - Barry J. Babin, Jon C Carr, Mitch Griffin 
TI  - Business Research Methods
SN  - 9789353503260
U1  - 658.0072 
PY  - 2024///
CY  - India 
PB  - Cengage
KW  - Communication/Journalism
N1  - This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies
ER  -