TY  - BOOK
AU  - Babin, Barry J. 
AU  - Eric G. Harris
TI  - CB : Consumer Behavior
SN  - 9789355738493
U1  - 658.8342 
PY  - 2023///
CY  - India 
PB  - Cengage
KW  - Communication/Journalism
N1  - Learn the principles and skills behind consumer behavior in the way that's best for you with Babin /Harris’ CB, 9 E. Carefully crafted and based on continuous research into the workflows and learning preferences of students like you, CB from 4 LTR Press offers an innovative learning experience with printed, online or mobile options. This edition integrates the latest developments, technology and emerging trends in consumer behavior with visually driven content and learning features that address all learning styles
ER  -