TY  - BOOK
AU  - Swaminathan T. N.
AU  - Karthik Kumar 
TI  - Digital Marketing: From Fundamentals to Future
SN  - 9789353501532
U1  - 658.8 
PY  - 2024///
CY  - India
PB  - Cengage Learning India Pvt.Ltd.
KW  - Communication/Journalism
N1  - 

Digital Marketing: From Fundamentals to Future is a must read for Students, Academia and Practitioners of Digital Marketing in particular and marketing in general. The book presents an interesting way of teaching the students / readers by opening each section with a case study. Unlike other Digital Marketing books, this book also shows you how to use or implement what you read in the real world of digital marketing. The book will allow the readers to connect the dots on what they would have missed or could have done better with their own digital marketing plans. While most books throw a lot of digital marketing jargons, this book actually uses multiple cases even from the 70s, 80s and 90s and how the same can be used in the digital and connected world.

Features:
1. Convergence of Technologies and Connected world
2. Demystifying Digital Marketing & Social Media
3. Digital Strategy Development and Planning
4. Social Media Management - Planning & Process
5. Website Planning - SEO, SERP
6. Web Analytics
7. Digital Engagement
8. Digital Content Marketing
9. Digital and Business Marketing
10. Disruptive Digital Technologies & Impact

Table of Content
1. Convergence of Technologies and the Connected World
2. Demystifying Digital Marketing and Social Media
3. Digital Strategy Development and Planning
4. Social Media Marketing: Process and Management
5. Website Planning, SEO & SERP
6. Web Analytics
7. Digital Engagement
8. Digital Content Marketing
9. Digital and Business Marketing (B2B)
10. The Digital Business
11. Disruptive Digital Technologies and Impact

From the Book
The title of the book itself “Digital Marketing: From Fundamentals to Future” has been chosen keeping in mind, the needs of students, academicians, corporates, entrepreneurs and individuals who would like to understand and explore digital marketing in their respective spheres. Though marketing has a high rate of interest with multiple prospects, it is also laden with risks while making managerial decisions, especially to those who skip the basics and begin with digital marketing directly. Thus, as we said earlier, this book aims to provide a foundation for using digital technologies and media based on the sound principles of marketing. We are sure the title itself will motivate and equip the readers to begin a career in digital marketing and use the concepts, illustrations, cases as a launch pad to venture into specific techniques, platforms and channels to unravel experiences in their digital marketing journey/career

ER  -