Mohr, Jakki <br/><br/>
Marketing of High-Technology Products and Innovations 

 - 3rd ed. 
 - Noida  Pearson Education India  2025 
 - 542 p. 
<br/><br/>CHAPTER 1   Introduction to World of High Technology Marketing<br/><br/><br/>CHAPTER 2   Strategic Market Planning in High-Tech Firms<br/><br/><br/>CHAPTER 3   Culture and Climate Considerations for High-Tech Companies<br/><br/><br/>CHAPTER 4   Market Orientation and Cross-functional (Marketing/R&D) Interaction<br/><br/><br/>CHAPTER 5   Partnerships/Alliances and Customer Relationship Marketing<br/><br/><br/>CHAPTER 6 Marketing Research in High-Tech Markets<br/><br/><br/>CHAPTER 7   Understanding High-Tech Customers<br/><br/><br/>CHAPTER 8   TECHNOLOGY AND PRODUCT MANAGEMENT<br/><br/><br/>Chapter 9  Distribution Channels and Supply Chain Management in High-Tech Markets<br/><br/><br/>CHAPTER 10  Pricing Considerations in High-Tech Markets<br/><br/><br/>CHAPTER 11   Marketing Communication Tools for High-Tech Markets<br/><br/><br/>CHAPTER 12  Strategic Considerations in Marketing Communications<br/><br/><br/>CHAPTER 13<br/><br/><br/>END-OF-BOOK CASES<br/><br/><br/>  
<br/><br/><label>ISBN: </label>9789332536623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication & Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MOH