Jain, Varsha <br/><br/>
Consumer Behavior   : A Digital Native 

 - Noida  Pearson Education India  2025 
 - xxi, 456 p. 
<br/><br/>"1. Understanding the Emergence of Digital Native's Behavior<br/><br/>2. Perception<br/><br/>3. Learning<br/><br/>4. Motivation<br/><br/>5. Beliefs, Values, Lifestyle, Attitude, and Personality<br/><br/>6. Influence of Digital, Social Media, and Mobile<br/><br/>7. Influence of Reference Groups<br/><br/>8. Cultural Influence<br/><br/>9. Information Processing<br/><br/>10. Decision-making<br/><br/>11. Luxury and Consumer Behavior<br/><br/>"<br/> 
<br/><br/><label>ISBN: </label>9789353437695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication & Management 
<br/><br/><label>Dewey Class. No.: </label>658.834 2  / JAI