TY  - BOOK
AU  - Jain, Varsha
AU  - Sheth, Jagdish 
TI  - Consumer Behavior:  : A Digital Native
SN  - 9789353437695
U1  - 658.834 2 
PY  - 2025///
CY  - Noida
PB  - Pearson Education India
KW  - Communication & Management
N1  - "1. Understanding the Emergence of Digital Native's Behavior

2. Perception

3. Learning

4. Motivation

5. Beliefs, Values, Lifestyle, Attitude, and Personality

6. Influence of Digital, Social Media, and Mobile

7. Influence of Reference Groups

8. Cultural Influence

9. Information Processing

10. Decision-making

11. Luxury and Consumer Behavior

"

ER  -