Marketing Management : Indian Cases
- 2nd ed.
- Noida Pearson Education India 2024
- xvii, 36.6 p.
Case 1 MTR foods – A marketing marvel Case 2 customer value – Explored, created, communicated & delivered. Case 3 Customer loyalty – The ultimate objective of every marketer Case 4 Aava – Simple water with complicated research Case 5 Jaipur Rugs – A phenomenal journey from the rustic Indian villages to us market Case 6 Consumer behaviour — Its wide facets and deep implications Case 7 Zicom – Leveraging corporate Trust and Technical Strengths in the B2B Market Case 8 travel-o-stories – Delivering experiential travel with a customer-centric approach. Case 9 Who will buy Xylo – Mahindra and Mahindra automotive sector. Case 10 Cadbury dairy milk — Positioning to strengthen human bonds. Case 11 brand taj – Managing legacy with strategy. Case 12 – The call of the competition Case 13 Fevicol – The ionic bond Case 14 Designing and managing services Case 15 Aachi masala – Entering the north Indian masala category Case 16 Slice rooms – A slice of time, a cut of profits! Case 17 BPCL’s dependability drive –Fuelling success with Rahul Dravid’s trustworthy touch in Mak lubricants Case 18 Sweetening Success – A Segmented View of sugar-free audience in India’s sugar substitute market Case 19 – As a Case study on the direct marketing of wedding return gifts Case 20 – Selling process in the animal nutrition and Health industry Case 21 – Amazon.com adapts its retail business in India. Case 22 – E-marketing models: retailers' perspectives a Case of Groupon Case 23 Unilever – Working beyond the horizon