TY  - BOOK
AU  - Kumar,  S. Ramesh
TI  - Case Studies in Consumer Behaviour
SN  - 9788131774489
U1  - 658.834 2 
PY  - 2025///
CY  - Noida
PB  - Pearson Education India
KW  - Communication & Management
N1  - Table of Content
Case 1 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context
Case 2 Xylys: Exploring Consumer Perception about Premium Watches in the Indian Context
Case 3 Super Shampoo Products and the Indian Mass Market
Case 4 Himalaya Herbal Toothpaste: Category and Brand Involvement in An Emerging Market
Case 5 www.dhonuk.com—Marketing Art in An Emerging Market
Case 6 The Importance of Experiential Marketing in Marketing Communications
Case 7 Ethnic Consumers Consulting
Case 8 Kraft Foods: The Coffee Pod Launch (A)
Case 9 Living Arts Centre of Mississauga: Condensed Version
Case 10 Molson Canadian—The Rant
Case 11 Logitech: Launching a Digital Pen
Case 12 The Global Branding of Stella Artois
Case 13 The Home Depot Canada: Renovating Strategy
Case 14 Molson Canada: Social Media Marketing
Case 15 jewellworld.com — Online Jewelry Shopping in China
Case 16 Future Shop: Retail Customer Research
Case 17 Exploring Category Benefits for Brand Building: Kaya and the Beauty Care Market

ER  -