Malaval, Philppe <br/><br/>
Integarted Marketing Communication: Pentacom 

 - 4th ed. 
 - Noida  Pearson Education India  2014 
 - xxii, 480 p. 
<br/><br/><label>ISBN: </label>9789332536845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication and Management 
<br/><br/><label>Dewey Class. No.: </label>658.802   / MAL