TY  - BOOK
AU  - Malaval, Philppe
AU  - Abbo, Marie Helene
TI  - Integarted Marketing Communication: Pentacom
SN  - 9789332536845
U1  - 658.802  
PY  - 2014///
CY  - Noida
PB  - Pearson Education India
KW  - Communication and Management
ER  -