Kumar, S Ramesh  <br/><br/>
Case Studies in Marketing Management  

 - Noida   Pearson Education India  2012 
 - iv, 378 p. 
<br/><br/>Preface<br/>About the Editor<br/><br/>Case 1 Shanghai Jahwa: Liushen Shower Cream (A)<br/>Case 2 HyundaiCard's Marketing Strategy<br/>Case 3 ITC in Rural India<br/>Case 4 Ontario Machinery Ring (A): Problem Definition<br/>Case 5 Cineplex Entertainment: The Loyalty Program<br/>Case 6 Super Shampoo Products and the Indian Mass Market<br/>Case 7 Tinplate Company of India: Need for a Conceptual Focus<br/>Case 8 Shoppers Stop: Targeting the Young<br/>Case 9 Air Miles Canada: Rebranding the Air Miles Reward Program<br/>Case 10 Kids Market Consulting<br/>Case 11 The Wii: Nintendo's Video Game Revolution<br/>Case 12 SaskTel<br/>Case 13 Hanson Production: Pricing for Opening Day<br/>Case 14 Synnex International: Transforming Distribution of High-tech Products<br/>Case 15 Shiny Provision Store: Retailing Challenges in the Indian Context<br/>Case 16 The Brand in the Hand: Mobile Marketing at Adidas<br/>Case 17 Nike Inc.: Developing an Effective Public Relations Strategy<br/>Case 18 Spectrum Brands, Inc.: The Sales Force Dilemma<br/>Case 19 Launch of the Ford Fiesta Diesel: The World's Most Efficient Car<br/>Case 20 Dabur India Ltd.: Globalization<br/>Case 21 Sat & Co.: Market Orientation<br/>Case 22 Infosys: The Challenge of Global Branding<br/>Case 23 Nano Tata-Logy: The People's Car<br/>Case 24 Louis Vuitton in India<br/>Case 25 Romantic Rides or Fiery Thrills: Positioning a Motorcycle Brand in the Indian Context 
<br/><br/><label>ISBN: </label>9788131761397 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM