Singh, Ramendra <br/><br/>
Case Studies in Marketing Management 

 - Noida  Pearson Education India  2013 
 - iv, 128 p. 
<br/><br/><br/>Table of Content<br/>1. One Evening at a Shopping Mall<br/>2. Socializing in the Virtual World<br/>3. To Brand or Not to Brand<br/>4. Chotukool from Godrej <br/>5. Ford Figo in India<br/>6. Female Condom from HLL Lifecare<br/>7. Pay-As-You-Wish Restaurants<br/>8. Advertising to Influence the Customers' Minds<br/>9. A Day in the Life of a Salesperson<br/>10. SELCO<br/>11. One Day in a Kirana Store<br/>12. Aglasem<br/>13. Entertainment Engineers<br/>14. Evam Entertainment<br/>15. Three Melons 
<br/><br/><label>ISBN: </label>9788131785003 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / SIN