TY  - BOOK
AU  - Dasgupta, Devashish
TI  - Tourism Marketing
SN  -  9788131731826
U1  - 338.479 1 
PY  - 2011///
CY  - Noida
PB  - Pearson Education India
KW  - Commerce and Management
N1  - Tourism Market Environment Scanning
Tourist Consumer Behaviour
Customer Value, Loyalty and Satisfaction
Services Marketing Issues in Tourism
Marketing Mix and C’s of Marketing in Tourism
Tourism Life Cycle
Tourist Market Segmentation and Targeting
Differentiation & Positioning in Tourism
Tourism Product Development and Packaging
Tourism Promotional Mix: An Integrated Marketing Communication (IMC) Approach
Destination Branding: Building Brand Equity
Information and Communication Technology and Tourism Marketing
Tourism Marketing: Planning, Implementation & Control - A Holistic Approach
Contemporary Avenues in Tourism

ER  -