Hooley, Graham  <br/><br/>
Marketing Strategy and Competitive Positioning 

 - 4th ed. 
 - Noida   Pearson Education India  2022 
 - xvii, 614 p. 
<br/><br/>PART I: Marketing Strategy<br/>Market-led strategic management<br/>Strategic marketing planning<br/><br/>PART II: Comptetive Market Analysis<br/>The Changing Market Environment<br/>Customer analysis<br/>Competitor analysis<br/>Understanding the Organisational Resource Base<br/>Forecasting future demand and market requirements<br/><br/>PART III: Identifying Current and Future Competitive Positions<br/>Segmentation and positioning principles<br/>Segmentation and positioning research<br/>Selecting market targets<br/><br/>PART IV: Competitive Positioning Strategies<br/>Creating Sustainable Competitive Advantage<br/>Competing through the New Marketing Mix<br/>Competing through innovation and new product development<br/><br/>PART V: Implementing the Strategy<br/>Strategic customer management<br/>Strategic alliances and networks<br/>Strategy implementation and internal marketing<br/>Corporate Social Responsibility<br/>Twenty-first Century Marketing<br/>  
<br/><br/><label>ISBN: </label>9788131727998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / HOO