Pandey, Neeraj <br/><br/>
Marketing Issues in SMEs   : Cases from India 

 - Noida  Pearson Education India  2013 
 - xii, 144 p. 
<br/><br/>1. NOVA Bicycle Industries: The Diversification Puzzle<br/>2. Rakesh Chemicals (P) Ltd: The Pricing Muddle<br/>3. Cheers Food and Beverages<br/>4. Bookshells. Com: Issues in Product Management<br/>5. Bharat International<br/>6. Allumez Infotech: Social Marketing Approach to Business<br/>7. Moniba Pumps: A Sales Enigma<br/>8. Jawand Sons: The Domestic Market Entry<br/>9. Prodigy Recruitment Consultants: Managing Brand Extensions<br/>10. Gilltech Phyto World: The Marketing Strategy 
<br/><br/><label>ISBN: </label>9788131785058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PAN