Schenkler, Irv  <br/><br/>
Guide to Media Relations 

 - Noida  Pearson Education India  2011 
 - ix, 111 p. 
<br/><br/>Table of Content<br/>Plot Your Course: Understanding the Media.<br/>Cast Your Line: Developing Proactive Media Relations.<br/>Caught on the Hook: Responding to Media Calls.<br/>Count the Catch: Dealing with Financial Media.<br/>Batten Down the Hatches: Handling the Media in a Crisis. 
<br/><br/><label>ISBN: </label>9788131756171 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce and Management English 
<br/><br/><label>Dewey Class. No.: </label>658.45  / SCH