TY  - BOOK
AU  - Chaney, Lillian 
AU  - Martin, Jeanette
TI  - INTERCULTURAL BUSINESS COMMUNICATION
SN  - 9789332536807
U1  - 658.45 
PY  - 2014///
CY  - Uttar Pradesh, India
PB  - Pearson India Education Services Pvt.Ltd. 
KW  - Commerce & Management
N1  - Prepare future managers to face the differences in business communication across cultures. With the globalization of the world economy, it is imperative for current and future managers to be sensitive to the differences they will encounter in intercultural communication. To help make students aware of these differences, Intercultural Business Communication contains practical guidelines and information on how to conduct negotiations across countries, write business letters in different societies and includes the general "dos" and "don'ts" in international business
ER  -