Aaker D.A. <br/><br/>
Advertising Management 

 - New Delhi  Prentic Hall  1989 
 - 564 p. 
<br/><br/> 19516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Applied Economics
<br/><br/><label>Dewey Class. No.: </label>653.11  / A