Strategic Management and Business Policy: Globalization, Innovation and Sustainability

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 16th Edition, contextualizes the universal principles of strategic management within the unique and dynamic landscape of the Indian business environment.

This book seeks to bridge the gap between strategic management theories and their application by providing readers with relevant insights and practical tools. This adaptation retains the core themes of globalization, innovation, and sustainability and complements them with Indian examples, managerial practices and case studies.

Features –
Descriptive Examples and Stories examining companies such as Air India, ITC India Limited, Reliance Jio, Amul, Dabur, Infosys, and Pizza Hut among others.
Every chapter has Sustainability, Globalization and Innovation issues on relevant topics such as—Innovation in the Paints Industry, Tata Power’s Fight Against Plastics, the Crisis in Punjab’s Paddy Production Cycle, and many more.
Thirty-two Case Studies (11 print and 21 online) about real-life organizations and industries.
Chapter 13 on Suggestions for Case Analysis provides a complete listing of financial ratios, recommendations for oral and written case analysis, and ideas for further research.