Principles of Marketing

By:

Kotler, Philip and Armstrong, Gary

Material type: Text

TextLanguage: English Publication details: Chennai Pearson Education 2025Edition: 19th edDescription: xxiv, 736 pISBN:

9789357055215

Subject(s):

Commerce & Management

DDC classification:

658.8 KOT

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Holdings
Item type	Current library	Status	Barcode
Books	Jawaharlal Nehru Library	Available	394489
Books	Jawaharlal Nehru Library	Available	394490
Books	Jawaharlal Nehru Library	Available	394491
Books	Jawaharlal Nehru Library	Available	394492
Books	Jawaharlal Nehru Library	Available	394493

This latest edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasising the great role that technology plays in contemporary marketing, it is packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonalds to new-age digital competitors such as Apple and Google.

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