PROMO: A South-Asian Perspective

Overview:4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today's learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.PROMO, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys; and presents the content in a visually-engaging page layout, keeping intact the content instructors need. It adopts a persuasive visual medium and emphasizes on the strategies and campaigns that organizations undertake to grow their brands. The topics cover fact-based updated information pertaining to global and Indian markets to familiarize readers with the real-world scenarios. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.Features:• Systematic and methodical manner of coverage of topics• Visually-appealing presentation• Inclusion of real-life data/information on the current trends and developments that are taking place in the advertising world• Case studies at the end of the book• New communication tools and strategies used by modern-day marketers are highlighted as box items in the chapters, to provoke the thought process of the reader in formulating the appropriate marketing strategies• Chapter “Review” pages at the end of each chapter• Rich pedagogical features, such as o page-side definitions of important termso learning outcomes• Course Mate includes Interactive eBook, Flashcards, Interactive Quiz and more.