Case Studies in Marketing Management

By:

Singh, Ramendra

Material type: Text

TextLanguage: English Publication details: Noida Pearson Education India 2013Description: iv, 128 pISBN:

9788131785003

Subject(s):

Commerce and Management

DDC classification:

658.8 SIN

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	Jawaharlal Nehru Library	658.8, SIN (Browse shelf(Opens below))	2024-25/1238-A, 17/02/2025	Available	395759
Books	Jawaharlal Nehru Library	658.8, SIN (Browse shelf(Opens below))	2024-25/1238-A, 17/02/2025	Available	395760
Books	Jawaharlal Nehru Library	658.8, SIN (Browse shelf(Opens below))	2024-25/1238-A, 17/02/2025	Available	395761

Table of Content
1. One Evening at a Shopping Mall
2. Socializing in the Virtual World
3. To Brand or Not to Brand
4. Chotukool from Godrej
5. Ford Figo in India
6. Female Condom from HLL Lifecare
7. Pay-As-You-Wish Restaurants
8. Advertising to Influence the Customers' Minds
9. A Day in the Life of a Salesperson
10. SELCO
11. One Day in a Kirana Store
12. Aglasem
13. Entertainment Engineers
14. Evam Entertainment
15. Three Melons

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