Tourism Marketing
Material type:
TextLanguage: English Publication details: Noida Pearson Education India 2011Description: xx, 280 pISBN: - 9788131731826
- 338.479 1 DAS
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Books
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Jawaharlal Nehru Library | 338.479 1 DAS (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395787 | ||
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Books
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Jawaharlal Nehru Library | 338.479 1 DAS (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395788 | ||
|
Books
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Jawaharlal Nehru Library | 338.479 1 DAS (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395789 | ||
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Books
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Jawaharlal Nehru Library | 338.479 1 DAS (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395790 | ||
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Books
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Jawaharlal Nehru Library | 338.479 1 DAS (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395791 |
Tourism Market Environment Scanning
Tourist Consumer Behaviour
Customer Value, Loyalty and Satisfaction
Services Marketing Issues in Tourism
Marketing Mix and C’s of Marketing in Tourism
Tourism Life Cycle
Tourist Market Segmentation and Targeting
Differentiation & Positioning in Tourism
Tourism Product Development and Packaging
Tourism Promotional Mix: An Integrated Marketing Communication (IMC) Approach
Destination Branding: Building Brand Equity
Information and Communication Technology and Tourism Marketing
Tourism Marketing: Planning, Implementation & Control - A Holistic Approach
Contemporary Avenues in Tourism
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