Marketing Strategy and Competitive Positioning
Material type:
TextLanguage: English Publication details: Noida Pearson Education India 2022Edition: 4th edDescription: xvii, 614 pISBN: - 9788131727998
- 658.802Â HOO
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Jawaharlal Nehru Library | 658.802 HOO (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395772 | ||
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Jawaharlal Nehru Library | 658.802 HOO (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395773 | ||
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Books
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Jawaharlal Nehru Library | 658.802 HOO (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395774 | ||
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Books
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Jawaharlal Nehru Library | 658.802 HOO (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395775 | ||
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Books
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Jawaharlal Nehru Library | 658.802 HOO (Browse shelf(Opens below)) | 2024-25/1238-A, 17/02/2025 | Available | 395776 |
PART I: Marketing Strategy
Market-led strategic management
Strategic marketing planning
PART II: Comptetive Market Analysis
The Changing Market Environment
Customer analysis
Competitor analysis
Understanding the Organisational Resource Base
Forecasting future demand and market requirements
PART III: Identifying Current and Future Competitive Positions
Segmentation and positioning principles
Segmentation and positioning research
Selecting market targets
PART IV: Competitive Positioning Strategies
Creating Sustainable Competitive Advantage
Competing through the New Marketing Mix
Competing through innovation and new product development
PART V: Implementing the Strategy
Strategic customer management
Strategic alliances and networks
Strategy implementation and internal marketing
Corporate Social Responsibility
Twenty-first Century Marketing
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