Consumer Behaviour : The Indian Context (Concepts and Cases)

By:

Kumar, Ramesh

Material type: Text

TextLanguage: English Publication details: Chennai Pearson Education xi, 329 p.Description: xi, 329 pISBN:

9789332586499

Subject(s):

Commerce & Management

DDC classification:

658.834 2 KUM

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Holdings
Item type	Current library	Status	Barcode
Books	Jawaharlal Nehru Library	Available	394434
Books	Jawaharlal Nehru Library	Available	394435
Books	Jawaharlal Nehru Library	Available	394436
Books	Jawaharlal Nehru Library	Available	394437
Books	Jawaharlal Nehru Library	Available	394438

Table of Content
Chapter 1: Consumer Behaviour and Brands in the Digital Era
Chapter 2: Consumer Decision Making and Branding Strategies
Chapter 3: The Concept of Perception and Its Impact on Marketing Strategies
Chapter 4: Learning Principles and Their Usefulness to Branding Associations
Chapter 5: The Role of Motivation and Personality Dimensions in Brand Associations
Chapter 6: Attitudes and Their Impact on Branding Strategies
Chapter 7: Diffusion of Innovation: The Acceptance of New Products and Brands
Chapter 8: The Concept of Reference Groups and Their Implications on Branding
Chapter 9: Dimensions of Culture and Branding
Chapter 10: Retailing and Consumer Behaviour Linkages to Branding

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