000 00373nam a2200133Ia 4500
005 20240713134947.0
008 240712s9999 xx 000 0 und d
041 _aeng
100 _aBelch, George E.
245 _aAdvertising and promotion : An integrated marketing communication perspective
250 _a9th
260 _aNew Delhi
_b Mcgraw hill
_c2016
300 _a1016
999 _c14149
_d14149