000 00324nam a22001097a 4500
005 20250210145155.0
008 250210b |||||||| |||| 00| 0 eng d
082 _a658.805
245 _aJournal of marketing (Vol.27)
260 _aChicago
_bAmerican marketing association
_c1963
942 _2ddc
_i278046
999 _c61962
_d61962