000 00323nam a22001097a 4500
005 20250210145640.0
008 250210b |||||||| |||| 00| 0 eng d
082 _a658.805
245 _aJournal of marketing (Vol.36)
260 _aChicago
_bAmerican marketing association
_c1972
942 _2ddc
_i278049
999 _c61965
_d61965