000 00323nam a22001097a 4500
005 20250210151301.0
008 250210b |||||||| |||| 00| 0 eng d
082 _a658.805
245 _aJournal of marketing (Vol.40)
260 _aChicago
_bAmerican marketing association
_c1976
942 _2ddc
_i278052
999 _c61970
_d61970